That Luxe Good
Service:
品牌識別 / Brand Identity
Client:
That Luxe Good
Category:
Branding / Visual Identity
Date:
August, 2019
The project is designed for a luxury consignment called That Luxe Good based in New York.
That Luxe Good is homophonic from That looks good and reveling its business property related to fashion industry by using the word “luxe”. The luxury consignment deals with authenticating, selling luxury goods between consignee and consignor.
該項目是為紐約一家名為That Luxe Good的奢侈品寄售公司設計的。“That Luxe Good”諧音於“That look Good”，用“Luxe”一詞來彰顯其與時尚產業相關的商業屬性。奢侈品寄售交易是在寄售人即委托人和寄銷人即受托人之間進行奢侈品的鑒定和銷售。
With interminable lust and pursuit of beauty have been developing fashion industries resulted in overproduction; thus, the awareness of fashion sustainability was being focused. That Luxe good aims to “Great fashion should never go waste.” as its brand value proposition and depicted a lifestyle for responding the fashion sustainability.
隨著無休止的欲望和對美的追求，不斷發展的時尚產業導致了生產過剩；因此，時尚可持續性的意識受到關注。That Luxe Good以“偉大的時尚不應該浪費”為品牌價值主張，描繪了一種回應時尚可持續性的生活方式。
