That Luxe Good - Luxury Consignment
The project is designed for That Luxe Good, a luxury consignment based in New York, which deal with authenticating, selling luxury goods between consignee and consignor.
That Luxe Good is derived from That looks good as a wordplay, which claim “Great fashion should never go waste.” as its brand value proposition.
Interminable lust and pursuit of beauty have been developing fashion industries resulted in overproduction as awkward situations, so the awareness of fashion sustainability was being focused.
That Luxe Good seeks senses of heritage, luxury, circular as its identity and depicting a lifestyle for responding to fashion sustainability to form a circulation instead of being wasted.
Designer:
Gary Lee
Date:
August 10, 2019
Category:
Branding, Visual Identity