JinZhan Co., Ltd
Service:
品牌識別 / Brand Identity
Client:
JinZhen Logistics / 金展物流
Category:
Branding / Visual Identity
Date:
January, 2020
The project is designed for a logistics company called “JinZhan Co., Ltd” based in Taipei, Taiwan. Logistics is an industry with high pace, puncutality, precision and ability to tackling with various delivering situations and process; briefly, the company identity must embody visually with features such as fast, accurate, and self-discipline to show its efficiency and performance.
該項目是為一家位於台灣台北的物流公司“金展有限公司”設計的。物流是一個速度快、準時、精確、有能力處理各種交付情況和過程的行業；簡而言之，企業形象必須在視覺上體現出快速、準確、自律等特點，以體現企業的效率和績效。
The identity designed for the company is inspired by hunting actions from an eagle with merging the initial letter of JinZhan. Tilting letter J and Z depicts the shape of an eagle which builds a dynamic and speeding sense like diving from the sky. The negative space between letters forms an arrow and points to the company name.
公司標識的設計靈感來自於一只鷹的狩獵動作，並融合了金展的首字母。傾斜的字母J和Z描繪了一只鷹的形狀，營造了一種從天空中俯沖而下的動感和速度感。字母之間的負空間形成一個箭頭，指向公司名稱。
