Logistics is an indispensible, high pace, and involved many processes industries; specifically, companies must be fast, accurate, and self-discipline to reveal its performance. The identity for the company is inspired from actions of eagles as hunting and merge the initial letter of JinZhen. Tilting letter J and Z depicts the shape of a eagle with hunting action which builds a dynamic sense like diving from the air for hunting as speeding. The negative space between letters forms an arrow and points out the name of the company and industry by arranging letters.

物流是一個不可缺少的、高節奏的、涉及衆多流程的行業;具體來說，公司必須快速、準確、自律地披露其業績。公司的標識靈感來自老鷹狩獵的動作，並融合了金展音譯的首字母。傾斜的字母J和Z描繪了具有狩獵動作的鷹的形狀，營造了一種從空中俯衝狩獵的動態感。字母之間的負空格組成一個箭頭，通過字母排列指明公司名稱和行業名稱。