This project is a marketing animation designed for Gree Electric Appliances. Gree Electric Appliances is the world’s largest professional air conditioning enterprise integrated R&D, production, sales and service. Gree Electric Appliances hopes to use CGI animation as a medium for brand promotion. 

Besides showcasing the product functions, it also establish visual perception and experience based on the brand strategy, and reshape the brand image in order to continuously maintain customer relationships, market influence and brand competitiveness.

該項目是為格力電器設計的營銷動畫，格力電器是全球最大，集研發、生產、銷售、服務於一體的專業化空調企業。

格力電器希望將CGI動畫作爲品牌推廣的載體，除展示產品功能外；根據品牌策略，建立視覺觀感與體驗，重塑品牌形象以達到持續維繫客戶關係、市場影響力與品牌競爭力。