The project is designed for Faenza, the industry leader in sanitary ware, which produces well-designed products with high quality. Faenza would like to escalate its brand image to promote its brand proposition “Living Your Art.”

Faenza seeks an international sense for upgrading its visual identity by inheriting its brand proposition and position.

Interpreting Avant-Guard designs and artistic inspirations from minimalism and daily lives, focusing on interactions between people, products, and sanitary spaces depict a type of elegant lifestyle.

The keywords for branding personalities relate to International, Modern, and Unique.